The burgeoning producer delivers a vibrant new tech house offering for his return to IN/ ROTATION.
Slovenia-based POLOVICH returns to Insomniac’s offshoot imprint IN / ROTATION via his most recent tech house single, “Up & Down,”
The track is a catchy tech house tool mimicking the roller coaster ride called life, building around its playful vocal loop that rolls along the sine wave created by slinky drum patterns, chunky basslines, frothy synth leads, and 8-bit tones emulating a rising and falling sensation.
POLOVICH touched on the track's meaning and the importance of the release, saying, “‘Up & Down' embodies life's thrilling roller coaster, capturing its highs and lows in a musical journey. Releasing it on IN / ROTATION feels like the perfect match, as they truly understand the essence of pushing boundaries and embracing the unexpected.”
POLOVICH is an explosive force from Slovenia who has burst out onto the house scene in a flash, quickly making a name for himself with infectious house grooves. He previously debuted on the label with his “Jump In” track featured on the ‘Rotate Vol. 12’ compilation, pulling in radio support from Tchami, Fedde Le Grand, and Danny Kolk. He’s previously collaborated with house music heavyweights Matroda and Bleu Clair.
With “Up & Down,” POLOVICH introduces a playful, dancefloor-ready track that pushes the boundaries of his artistry and demonstrates his trajectory as a rising tech house producer.
Hailing from Slovenia, POLOVICH is a burgeoning force in the electronic music scene. Despite his youth, he's already making significant strides, collaborating with established names like Matroda & Bleu Clair. His music resonates with audiences worldwide, thanks to its infectious energy and innovative sound. POLOVICH's rise hasn't gone unnoticed by industry heavyweights. With endorsements from luminaries such as Martin Garrix, Afrojack, Oliver Heldens, and MK, he's poised for even greater success. Their support speaks volumes about his talent and potential. Drawing inspiration from various genres, POLOVICH infuses his tracks with a unique blend of styles, captivating listeners with each beat. His dedication to pushing boundaries and exploring new sonic territories sets him apart in an ever-evolving industry. As he continues to refine his craft and expand his reach, POLOVICH remains committed to delivering unforgettable music experiences. With his sights set on the global stage, he's undoubtedly a name to watch in the electronic music landscape.