America’s first-ever S2O Festival will take place at The Brooklyn Mirage during Labor Day Weekend
One of Asia’s most coveted event brands, S2O is an immersive water music festival
S2O Festival, the biggest Songkran (Thai New Year) celebration, has previously been produced in Thailand, Japan, China, Taiwan, South Korea, and Vietnam
S2O New York’s star-studded lineup will feature headliners Marshmello and Subtronics
Direct support by Alan Walker, Said The Sky b2b William Black, and Timmy Trumpet
Additional performances from ARMNHMR, Borgeous, Dzeko, Kaivon, LEVEL UP, and more
The Brooklyn Mirage
Saturday, August 31 - Sunday, September 1, 2024
4pm - 12am
Pulse Events has just announced the United States debut of one of Asia’s most coveted event brands, S2O, which will touch down in New York City over Labor Day Weekend from Saturday, August 31 - Sunday, September 1, 2024 at The Brooklyn Mirage. Known as the world’s wettest party, the immersive water music festival has also revealed its star-studded lineup for the inaugural S2O New York - a heavy-hitting roster of talent that promises to seamlessly transition the S2O brand into the legendary NYC venue.
S2O New York will feature world-renowned headliners such as GRAMMY-nominated act Marshmello making his Pulse Events debut, and stadium-smashing dubstep producer/DJ Subtronics, following his previous Pulse Events show at Barclays Center and recent S2O Thailand set.
The festival’s first foray into the U.S. will also feature supporting performances from veteran act and Norwegian artist Alan Walker who headlined S2O Taiwan, melodic bass mavericks Said The Sky b2b William Black, multi-platinum producer and live instrumentalist Timmy Trumpet, American big room titan Borgeous, Canadian act Dzeko, versatile melodic artist Kaivon, Asian-American duo ARMNHMR, and dubstep queen LEVEL UP. S2O New York will also feature a handful of local Asian-American artists including SENSEI, Zion B2B Jomu, Cyberpunk b2b PSYXTOI, and JOKAH.
Since S2O’s inception in Bangkok in 2015, the event brand has become the world’s biggest Songkran/Thai New Year celebration with events in Japan, South Korea, Hong Kong, Thailand, Taiwan, and Vietnam. From the shores of Bangkok to the bustling streets of Seoul, S2O has gained recognition for its innovative blend of electronic dance music and spectacular water effects. The unique festival concept aims to harness the power of water as an elemental force of joy and unity while transcending cultural boundaries to create immersive experiences for attendees worldwide. The brand placed on DJ Mag’s Top 100 Festivals 2023 list at #55 with S2O Thailand and #79 with S2O Taiwan.
Since launching in 2015, Pulse Events has become an expert on the Asian-American electronic music market, specializing in concerts and live performances across North America and beyond. The event producer and promoter’s brand mission is to be a pioneer of culture and media innovation, having previously hosted industry-leading electronic music artists such as Martin Garrix, SLANDER, Afrojack, Gryffin, KSHMR, Kill The Noise, Like Mike, Seven Lions, Vini Vici, Yellow Claw, and more. The brand has also produced world tours for South Korean artists such as EXO and Big Bang, as well as the Krazy Super Concert in New York and Los Angeles.
With its proven track record of hosting exceptional live events, Pulse Events has been entrusted to translate S2O’s increasingly global success to the U.S. market. The company aims to represent Asian-Americans within the global dance music community through their productions, showcased by their two successful editions of Spring Festival: Lunar New Year (which celebrates Chinese New Year) and now, the debut edition of S2O New York. Through these endeavors, the brand is introducing American audiences to Asian cultural celebrations while creating unforgettable festival experiences.
S2O Festival celebrates Songkran (Thai New Year) which involves the tradition of spraying one another with water for good luck. S2O New York attendees will immerse themselves in a water music festival experience with experiential elements as well as a cool indoor lounge for the best end-of-summer experience in the Big Apple.
Pulse Events’ debut edition of S2O New York will reflect the cultural diversity of the melting-pot city, while simultaneously showcasing world-renowned DJs, stunning visual effects, and exhilarating water-themed elements and performances. Inspired by New York City’s vibrant landmarks and iconic waterways, The Brooklyn Mirage’s sprawling complex, expansive 200-foot LED wall, and city views will provide the perfect backdrop for the inaugural multi-sensory event.
Ticket pre-sale registration begins on Tuesday, May 14 with general tickets on sale the following day on Wednesday, May 15 via https://s2o.nyc/
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