A record label, creative platform, and community championing the next generation of talent, 4 THA LUV launches its new chapter this September 25 with a first release conceived as its “sound manifesto”
Cleveland's HoneyLuv continues to push her artistic vision to new heights with "Good Measure," her latest single and the first release on her freshly launched label, 4 THA LUV. Showcasing vocals from Cor.Ece and Gavin Turek, the release pairs her growing presence as a producer with a wider commitment to artist development and building a musical community. A fitting first measure for HoneyLuv’s next verse, the new single lands worldwide on September 25.
Spirited vocals and a groove-inducing bassline make “Good Measure” the perfect launch for 4 THA LUV, while fitting snugly into HoneyLuv’s growing catalog of house hits. Gavin Turek takes center stage in the first half, delivering a commanding chorus that sits effortlessly within the track’s soulful character. The track unfolds with shimmying percussion, lively piano chords and sharp but tempered rave synths, together adding a fullness without upsetting the tune's ultimate balance. Cor.Ece takes the reins in the second half, adding his own lead and harmonies to bring the earnest spirit of the track full circle.
"Good Measure" lands on HoneyLuv's imprint 4 THA LUV, which aims to give that same collaborative spirit a wider home. Conceived as a label and creative platform, it will bring together music, events, content, and mentorship around HoneyLuv’s undying commitment to inclusivity, innovation, and club culture. A central focus will be creating tangible opportunities for the next generation of talent. 4 THA LUV is more than a label—it’s a cultural platform within dance music built around freedom, connection, and self-expression, where music, artists, local scenes, and communities can come together.
Commenting on the new label, HoneyLuv says:
“Good Measure is more than a record to me. I made this song two years ago, so finally being able to release it into the world through my own label, 4THALUV, makes this moment that much more special. It feels like full circle. A reminder that some things are worth waiting for, and everything happens when it’s supposed to. This one has been mine for a long time, and now it’s finally yours.”
The launch arrives during an unprecedented year for HoneyLuv, following “Don’t Stop” with Muni Long, “I Need U” with TSHA, her remix of 112’s “Dance With Me,” and “High in Ibiza” alongside Marshall Jefferson and rhys from the sticks. Fresh from the US Open Finals afterparty, she now heads to Pacha Ibiza and Boiler Room Los Angeles before appearances at Defected Malta, Glitterbox at Amnesia, and at this year’s Amsterdam Dance Event, as well as Harbourlife in Sydney.
HoneyLuv is a Cleveland-born DJ, producer, label boss, and cultural tastemaker who has rapidly become one of the most exciting voices in modern house and tech-house. Emerging during the pandemic, she rose from a Los Angeles bedroom DJ to an international headliner in just a few years, earning recognition from BBC Radio 1 as a Dance Future Star, The New York Times as an “Up Next” artist, Beatport as One To Watch, and DJ Mag as Breakthrough Producer at the end of 2023. Her breakout single “365 (Thr33 6ix 5ive),” released on Black Book Records, has surpassed 21 million streams on Spotify alone, cementing her global presence and earning widespread support from tastemakers including Pete Tong, Danny Howard, and Charlie Hedges. Known for blending timeless house influences with club energy, HoneyLuv has collaborated with artists including TSHA, Muni Long, Idris Elba, Seth Troxler, Harry Tomero, and Aluna, while performing at some of the world’s most influential festivals and venues, including Coachella, EDC Las Vegas, Brooklyn Mirage, Space Miami, Hï Ibiza, Ushuaïa Ibiza, Pacha Ibiza, and Defected Festival Croatia. In 2026, HoneyLuv enters her biggest year yet with a major global touring run spanning Asia, the Middle East, Europe, Latin America, and North America, alongside her biggest Ibiza season to date with more than 10 performances across the island. The year also marks a major new release chapter with singles including “Don’t Stop” alongside GRAMMY-winning artist Muni Long and “I Need U” with TSHA, while continuing to expand her creative vision through the relaunch of her label, 4 Tha Luv, dedicated to uplifting Black, female, and LGBTQ+ communities and talent within dance music culture. HoneyLuv continues to push house music forward while honoring the culture that created it.
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