The doughnut, inspired by the festival’s logo, will be available to buy at both Rinkoff stores for the month of August.
Independent electronic music festival Appetite On The Farm has teamed up with 115-year-old East London institution, Rinkoff's Bakery, to launch a limited-edition doughnut, with a portion of every sale supporting Ukrainian music initiative Enter DJ.
Founded by DJs Elliot Schooling and Liam Palmer, Appetite On The Farm has grown from a grassroots London party into one of the South East's most up-and-coming festivals. Returning to Kelvedon Hall, Essex on 29–30 August, this year's fifth edition features heavyweights Jamie Jones, Skream, Eliza Rose, Todd Edwards, Traumer, Dyed Soundorom and many more.
In celebration of the festival’s fifth anniversary, it has collaborated with beloved family-run bakery Rinkoff's to bring its iconic doughnut logo to life for the first time. Founded in 1911 by Hyman Rinkoff, it has become one of East London's best-known independent bakeries.
Created exclusively, the limited-edition doughnut will be available throughout August at both bakery store locations in Whitechapel and Mile End. Inspired by Appetite's pink doughnut logo, it features Rinkoff's century-old recipe, finished with pink icing and sprinkles. The launch also coincides with the publication of Rinkoff’s debut cookbook, The Jewish Bakery (Quadrille, £28), which celebrates more than a century of family baking recipes.
Together, Appetite and Rinkoff's will donate a portion of proceeds from every Appetite doughnut sold to Enter DJ, an inclusive Ukrainian initiative using electronic music and DJing programmes to support people affected by the war through music and education.
“We’ve always wanted to collab with a bakery and with Appetite on the Farm celebrating its 5th anniversary, we couldn’t think of a better time. Rinkoff’s is a proper East End institution; we loved its history right away and we’re also super excited to be able to work with EnterDJ as well; the work they’re doing in Ukraine is amazing.” - Elliot Schooling, co-founder of Appetite on the Farm.
The limited-edition Appetite doughnut will be available exclusively from Rinkoff's Bakery shop at Vallance Road throughout August, with a portion of every sale supporting Enter DJ ahead of Appetite On The Farm on 29–30 August.
To support Enter DJ’s mission of helping Ukrainian veterans heal through music and DJing, donate via the GoFundMe page here: https://www.gofundme.com/f/help-veterans-in-ukraine-heal-through-music-and-djing
