Thursday 18 September
Ministry of Sound, 6pm-10pm, Free Entry
Sign up for free tickets here; https://itspeakatministry.london/
Ministry of Sound has teamed up with Peak, the game-changing new ‘Mood Drink’ brand that’s fuelling a new generation of artists, thinkers and makers, to create a one-of-a-kind party with two different experiences reflecting the two different drinks, Hype and Calm. Together, they are blending music, art, nightlife, wellness and innovation to showcase some of London’s most exciting cultural elements, bringing them under one roof in a truly multi-faceted collaboration.
Following Ministry adding a fresh no/lo option by putting Peak Hype and Calm behind all four bars and in the Green Room, the event series collaboration launches with a free and immersive “Choose Your Mood” Courtyard Party during Freshers' Week on Thursday 18 September. The unique experience brings together a fresh lineup of DJs, food, fashion, and art to celebrate individuality, mood expression and creativity.
Says Joe (Head of Marketing) at Ministry of Sound, “Ministry has always been about pushing culture forward and creating spaces where music, creativity and community collide. Partnering with Peak allows us to explore that in fresh ways, bringing music, creativity and individuality together under one roof. We were particularly drawn to Peak due to its positioning as a “Mood Drink” - with the two signatures ‘Hype’ and ‘Calm’. This launch party will explore both of these and is just the start of what promises to be a really exciting journey…There’s plenty more to come.”
Set across two rooms at Ministry of Sound, the event is designed to reflect Peak’s two signature drinks: Hype and Calm. Far from your average energy drink, Peak is a "Mood Drink" designed to support and heighten your state of mind and wellbeing. Whether you’re in the studio, the gym or getting ready for a night out, Peak lets you choose your mood with Hype for dopamine-driven focus and lift, and Calm for serotonin chill and clarity. Both function as stand-alone drinks or as the base for the perfect cocktail and are backed by real science.
Says Louie from Peak, “We created Peak to give people a choice in how they feel - whether you want to dial up with Hype or dial down with Calm. It’s for people who want to have fun and party without sacrificing their health, a drink that fits the studio, the gym or a night out. Teaming up with Ministry lets us bring that idea to life in a way people can actually experience.”
Hype in the Courtyard is for Peak party vibes hosted by Play Piem, who bring their full sound system and since launching in 2022 have been a driving force in the new era of Black British nightlife known for platforming exciting new talent in Paris, London and NYC. Adding extra levels and vibes in the Courtyard will be Wingstop who will serve up their legendary chicken wings free of charge, exclusive tattoos by The London Social and custom grillz by Loud Mouth. The first 100 attendees will also receive a free glass of Champeak plus more exclusive giveaways throughout the night.
Calm in The Box, meanwhile, is a bold and never done before transformation of a world renowned club environment into a cosy and intimate candle-lit listening space. This unique listening experience is for introspection and laid-back grooves from Better Listening, which was created by David, co-founder of No Signal And Recess, and has an obsession for high quality and focused listening sessions in soulful spaces. Special guests Channel One will be putting the legendary 6-point Martin Audio sound system through its paces with a fine curation of seriously heavyweight roots and rare dubs. Add in luxury candles by Cent and visuals by Kino Studios and you have a seductive sensory experience like no other.
The Ministry of Sound × Peak partnership continues with a string of creative moments through Autumn 2025 including a Peckham Cornershop takeover and VIP Takeover at the Mak 10 Show at Ministry of Sound.
Sign up now for free entry at https://itspeakatministry.london/
