VICTOR RUIZ UNVEILS ARTISTIC PROJECT ‘THIS IS NOT AN ALBUM’

OUT NOW VIA VOLTA

Internationally celebrated techno artist Victor Ruiz has enjoyed considerable success over recent years with his undeniably authentic strain of underground electronic music. A staunch contributor to the progression of the genre, Victor’s deft ear is guided by a sheer passion for evolution and artistic expression, making him one of the most dynamic contemporary talents on the circuit. Following a string of globally acclaimed releases in 2024, the Brazilian artist now unveils his most audacious body of work to date, delving into the archives of his un-released catalog – old and new – to form his latest medley of tracks, ‘This Is Not An Album’. Landing on Ruiz’s own imprint VOLTA, which now stands as techno’s fourth best-selling record label just two years after its inception, ‘This Is Not An Album’ is available now across all streaming platforms.

In an era where music is often consumed with fleeting value, Ruiz challenges this notion head-on. His 8-track collection stands as a powerful statement against the conventional norms of the industry and serves as a bold, rebellious manifesto. 'This Is Not An Album' is not just a release; it is an artistic and conceptual project, deeply rooted in years of meticulous creation. The tracks – some dating back several years – have been carefully curated to form a sundried, yet cohesive body of work that defies both trends and traditional album formats, evoking a totally new listening experience for its audience.

Unlike conventional album arrangements, ‘This Is Not An Album’ represents Victor’s keen enthusiasm towards a plethora of genres, promising a slice of ear candy for each and every listener. Hosting sensibilities across the techno spectrum – from melodic, emotive and groovy, to the deep, dark and hypnotic depths of the genre – the mosaic of cuts aims to provoke a reaction from its audience that goes far beyond that of a commercialist music release.

The release date for this collection - August 8, 2024 - also holds significance to its narrative; another intriguing facet to this conceptually-driven, artistic opus. Featuring 8 tracks, released on the 8th, and with the sum of 2024 amounting to 8, Victor sought to imbue his music with a sense of intentionality and depth, offering his listeners a meaningful and memorable experience tied to the alignment of numbers.

 "This release is my way of pushing back against the transient nature of today’s music industry," says Ruiz. "I wanted to create something that would stand the test of time, that people could connect with on a deeper level. 'This Is Not An Album' is my revolt to a scene that often prioritizes quick hits over lasting impact.” He continues, “People may think that this has been a very elaborate project but it’s not. I just felt like releasing 8 tracks out of the blue and funnily enough the date aligned perfectly. I hope you enjoy.” – Victor Ruiz

Victor Ruiz, known for his profound and immersive techno soundscapes, has crafted this collection to transcend the boundaries of commercialism and return to the liberative roots of dance music. 'This Is Not An Album' is not aimed at mainstream success; rather, it is a passionate expression of Ruiz’s artistic vision. Each track is a testament to his dedication to creating music that is enduring, evocative and deeply personal.

Fans and newcomers alike can expect a sonic journey that is thought-provoking, exhilarating and perhaps, at times, confusing. 'This Is Not An Album' encapsulates the essence of Victor Ruiz’s innovative spirit, producing with pure intent and unbridled creativity to deliver a listening experience that is as profound as it is joyously rebellious.

Tracklist

1.     Victor Ruiz - Memento

2.     Victor Ruiz - Moais

3.     Victor Ruiz - Energy

4.     Victor Ruiz - Sunrise

5.     Victor Ruiz - Breathe (feat. Cari Golden)

6.     Victor Ruiz - Neon Nights

7.     Victor Ruiz - Blessing In Disguise

8.     Victor Ruiz - Origin

JAKE SHEARS, DOORLY AND SHADOW CHILD LAUNCH LOVEQUEST PROJECT WITH ‘HAPPINESS’

Out Now Via Ultra Records

Heralding a groundbreaking collaboration between three titans of the music industry – Scissor Sisters’ frontman Jake Shears, Shadow Child, and Doorly – newly-formed outfit Lovequest unveil their debut single 'Happiness'. This electrifying trio, each member a luminary in their own right, now combines to redefine the fabric of electronic music, with ‘Happiness’ serving as a bold opening statement to their forthcoming catalogue.

Jake Shears, the charismatic frontman renowned from his Grammy-nominated tenure with Scissor Sisters, injects his unparalleled vocal prowess and visionary creativity into Lovequest. With hits like 'I Don’t Feel Like Dancing' and ‘Take Your Mama’ etched into musical history, Shears brings a depth of artistry and authenticity that transcends genres.

Shadow Child, celebrated for his genre-defying productions that meld the best of house and techno, adds a contemporary edge to Lovequest's sonic tapestry. His remixes for global icons such as Kylie Minogue and Beyoncé underscore his role as a pioneer in electronic music's evolution.

Completing the powerhouse trio is Doorly, a trailblazer known for his dynamic productions and electrifying live performances. His ability to seamlessly blend diverse musical influences has captivated audiences worldwide, solidifying his status as an indispensable force within Lovequest.

Marking the first in a series of singles set to be unveiled in the coming months, ‘Happiness’ serves as a dazzling opening chapter to Lovequest’s forthcoming discography. A magnetic blend of Jake Shears' emotive vocals, Shadow Child's pulsating beats and Doorly's genre-defying production, 'Happiness' embodies the essence of the trio’s collective vision. It's a euphoric anthem that not only captivates with its infectious energy but also sets the stage for what promises to be a revolutionary journey through electronic music. With its irresistible hooks and visionary soundscapes, 'Happiness' is just the beginning of Lovequest's bold exploration into uncharted musical territories, leaving listeners eagerly anticipating what's next from this dynamic trio.

MELODIC SONGSTRESS HALIENE ANNOUNCES OPHELIA SOLO SINGLE DEBUT “MEMORY OF YOU”

OUT NOW ON OPHELIA RECORDS

Two-time EDMA “Best Female Artist” winner HALIENE releases her new single “Memory Of You”. Her dynamic and emotion-laden vocals stand out potently against an electronic backdrop of melodic bass elements in pop-friendly landscape. HALIENE partnered with fellow singer-songwriter Annika Wells (Crawl Outta Love, Nightlight with Illenium) to deliver heart-wrenching lyrics exploring the juxtaposition of nostalgia and the reality of a painful past relationship. Melodic dance drums build with rising synth melodies into guitar-lead drops. Debuted at Lost in Dreams in Los Angeles this past June, the release marks her first solo-original on Ophelia Records.

“Memory Of You came about very differently than most of my songs. During the COVID lockdowns, I woke up in the middle of the night with the phrase “the memory of you, loves me better than you do.” I had a planned zoom session with Annika Wells (of Nightlight, Sad Songs, Crawl Out of Love, etc. by Illenium) a few days later and thought it would be the perfect concept to explore with her as songwriters. I’m a huge fan of her writing and artistry and this was actually our first time working together. Typically, I am the primary driver of my lyrics and songwriting, and I don’t bring in other writers besides my husband Matt, as I find it can dilute the depth I personally pour into my songs. Memory of You was a rare case that a co-write worked really well! Just like producer-artists collaborate on production and sound design, Annika and I shared lyrical influence and melodic emotions together.

 

The song explores the juxtaposition of a nostalgic picture of a fading relationship with the chilling reality of waking up to its failure. How does one let go of something that your heart wants to hold onto? Sometimes, the memory of it all lives more fondly in the mind than the reality of what it actually was. That fact, once realized, becomes a powerful and positive means of liberation. We can make the intentional choice to frame our memories of the person in love and not hurt, even when there’s not much that’s genuine to hold onto. It expresses a profound way of releasing and meaningfully crystallizing, even a painful past in love to move on and let go.

 

I’m so proud of how this song captures this concept, and how Matt and I were able to bring it to life in the sounds and elements of the track. We wanted to preserve the tender emotions of the song sonically, yet frame it in a more pop-friendly structure against melodic bass drums and synths. We are so excited to share this heartfelt creation as my solo debut on Ophelia Records. Seven Lions has had an important influence on my career and I’ve shared a lot of big collabs on his label. I’m thrilled to finally join the family with my own song there and can’t wait to announce even more exciting things we have planned together.” – Kelly Sweet (HALIENE)

Emerging from the vibrant realms of trance and melodic dubstep, Grammy-nominated songstress and American performer HALIENE stands as a visionary force, redefining the very essence of an artist in electronic dance music. Crowned as Female Artist of the Year in the 2023 and 2024 EDMAs, she is a unique exception to an industry that principally uplifts male DJ producers. Not only has she dramatically altered the game but she’s paving an inspiring trail for vocalists and live acts in the changing topography of EDM. HALIENE's vocal prowess possesses an unparalleled ability to captivate millions globally, weaving empowering lyrics and heart-wrenching melodies into a tapestry of emotional resonance. Her voice has graced singles alongside dance music giants such as Armin Van Buuren, Illenium, Gareth Emery, Da Tweekaz, Excision, Seven Lions, and many more, consistently dominating charts worldwide. Evolving beyond collaborations, HALIENE has solidified herself as a genre-defying solo artist, seamlessly bridging the gap between poetic lyricism and melodic dance music. Her releases boast millions of streams, crafting some of the most iconic melodies within the dance music landscape. Acclaimed for chart-topping singles and energetic live shows, HALIENE has soared to superstar status within the industry. Her debut album "Heavenly," garnered strong radio support and multiple sold-out stops across her branded solo tours. From Australia to Europe, Mexico to Canada, her performances have electrified fans across the world, whether her own headlining shows at historic venues such as The Fonda Theatre in Los Angeles or Webster Hall in NYC, to prime slots at renowned festivals like EDC, Dreamstate, Lost Lands, Bass Canyon, Ember Shores and many more.

As the official record label of melodic dubstep leader Seven Lions, Ophelia is a label that promotes independent dance music and has been the official home for his music since 2018. In just 4 years, Ophelia has become one of the hottest new labels in electronic music thanks to its tight-knit community and ability to connect fans of melodic bass, dubstep, trance, psytrance, drum & bass, house and beyond. With massive releases from acts such as SLANDER, Excision, Kill The Noise, MitiS, Jason Ross, NGHTMRE, Wooli, Trivecta, Blastoyz, Crystal Skies and Last Heroes, Ophelia was voted Best Label and Compilation Album (Ophelia Volume 1) of 2019 by r/edm, has multiple #1 iTunes Dance records and sold out showcases and hosts festival stage takeovers across the country.

Toronto, Canada
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