Continuing a year of creative reinvention built around freedom, satire and a renewed focus on the dancefloor, the new single arrives alongside a humorous new music video revealing Innellea’s official collaboration with iconic footwear brand Heelys®
In the midst of a year of creative reinvention, German artist Innellea returns with Bounce Music, a new single arriving on 31 July via his label belonging. The release is accompanied by a tongue-in-cheek music video that officially unveils Innellea’s unexpected collaboration with long-standing footwear brand Heelys, following his now-iconic appearance at EDC Las Vegas wearing the footwear brand’s signature shoes.
The video continues to expand on the world that has been developing around Innellea in recent months. Beginning with the unveiling of Bounce Music on a physical CD, the story follows Innellea as his manager introduces a new branded project and presents custom-designed Heelys as the latest evolution of the artist. What follows is a deliberately exaggerated take on the machinery surrounding modern music culture, as Innellea is put through a fictional “Heely Show Simulator” designed to test whether he can perform at the highest level while rolling across the stage.
Through absurd performance metrics, corporate language and an intentionally over-the-top approach to artist branding, the video plays with the expectations placed on musicians today, where identity, visibility and commercial partnerships have become increasingly intertwined with the music itself. At the same time, it reflects a broader shift in Innellea’s creative world: one where humour, spontaneity and personality are embraced rather than hidden.
The Heelys collaboration grew totally unexpectedly from this new chapter. What began as an off-the-cuff moment of playfulness on stage at EDC Las Vegas has since developed into an official partnership with the iconic US footwear brand, becoming a symbol of the more open and instinctive approach that has shaped Innellea’s recent work.
This creative direction follows the release of Slave To The Hype, which marked an important turning point in Innellea’s process. Arriving as both a critique of the pressures surrounding modern electronic music and a personal reset, the single opened up a wider conversation around expectations, visibility and the constant pressure for artists to remain relevant in an increasingly digital landscape. Since then, Innellea has continued to move forward without being restricted by previous definitions of what his music or identity should be.
Rather than embracing the seriousness, ego and rigid expectations that have increasingly surrounded parts of electronic music culture, he has created a world built around humour, openness and experimentation. Through this evolving character and creative universe, Innellea challenges the idea that an artist must always appear in a certain way, instead celebrating a more human and playful approach where personality and individuality become part of the music itself.
For belonging, the single strengthens the label’s evolving identity. Rooted in contemporary electronic music while remaining open to experimentation, the imprint continues to champion records that prioritise energy, emotion and movement. Bounce Music reflects this direction: club-focused, stripped back and uncompromising, while still carrying the emotional intensity that has always been central to Innellea’s work.
With the release of Bounce Music, Innellea continues to explore a new creative space; one where music, humour and individuality can exist alongside each other. At its core though, the single returns to the reason electronic music has always mattered: the shared experience of the dancefloor.
