The landmark event took place at the Monumento Nacional a la Bandera, one of the country’s most important national sites, built to celebrate the creation of the Argentine flag.
On Friday January 30, at just 24 hours’ notice, British DJ and producer John Digweed and the city of Rosario delivered a truly historic moment for electronic music in Argentina, performing a free pop-up party that drew over 35,000 people to the area surrounding the Monumento Nacional a la Bandera.
Originally planned as a much smaller gathering for 2,000 attendees, the event was announced on Thursday evening (January 29) and immediately sparked an overwhelming response online. Due to unprecedented public interest, the location was moved to the park in front of the monument – one of Argentina’s most significant historical landmarks, built to commemorate the creation of the Argentine flag in 1957.
The event was made possible through close collaboration between local promoters Lado b Producciones and Rosario city officials, including Mayor Pablo Javkin, who worked swiftly and constructively to ensure the event could take place safely and smoothly. The result was a rare example of artists, promoters, government and community working together to create a positive, inclusive cultural moment.
The event remained completely free and open to the public, reinforcing its spirit as a celebration for the people of Rosario. Attendees responded in kind; the crowd was respectful throughout, and the area was left clean, underscoring the potential for large-scale electronic music events to coexist harmoniously within historic public spaces.
Following the event, John Digweed commented:
“This was something truly special. With just 24 hours notice, the city of Rosario completely blew my mind. I’ve played many shows in Argentina over the last 25 years, but this one will stay with me forever.”
The Rosario pop-up stands as a powerful example of what can be achieved when artists, organisers and city officials work together in the spirit of openness and trust. For John Digweed, the night was a special and memorable moment; one that reflected his long-standing connection with Argentina and the strength of its electronic music community.
