Renowned Australian DJ, producer, and visionary entrepreneur Alexandra Sholler - alias Alison Wonderland - continues expanding her empire with the launch of her new beauty line, FMU Beauty. With Electric Daisy Carnival Las Vegas on the horizon, Wonderland introduces a selection of cruelty-free, vegan, and inclusive products to provide high-quality and customizable options for self-expression. To celebrate the launch of FMU Beauty, she will be throwing a surprise pop-up activation at AYU DayClub on Sunday, May 19, following her return to EDC Las Vegas’s Kinetic Field stage on Saturday, May 18.
With a career spanning over a decade, Alison Wonderland has consistently pushed boundaries and redefined success in a male-dominated industry. Known for her unique blend of talent and an unwavering entrepreneurial spirit, she has maintained the admiration of her loyal fanbase and the respect of industry peers. In many ways, Wonderland is considered the blueprint for artists who wish to shatter the ceiling of their artistry and successfully pursue other creative endeavors. Wonderland initially coined the phrase F*ck Me Up On A Spiritual Level (FMUOASL) to represent her highly-demanded merch line, which has expanded to offer a selection of t-shirts, accessories, candles, blankets, home goods, and more. Since then, she has expanded her FMU empire with the launch of her record label, FMU Records, and now, the next iteration unfolds with FMU Beauty.
FMU Beauty doubles as a natural extension of Alison’s ever-flourishing artistic vision. Designed to be as dynamic and expressive as her music, FMU Beauty offers a vegan, cruelty-free cosmetic line tailored to the vibrant and often unpredictable environment of music festivals. The initial product lineup includes:
Hyper Hue pH Lip & Cheek Tint: A unique tint that reacts to each individual’s natural chemistry, creating a personalized, flattering color.
UFO Body Art Stamp & Pen: Designed to pop in daylight and glow under blacklight, perfect for festival nights, and an ode to the eclectic palette of her alias Whyte Fang
FMU Fanny Pack: A translucent, waterproof accessory ideal for carrying essentials in style.
“Festival-friendly multi-use products for everyone! I have started a vegan, cruelty-free, and paraben-free beauty line. I’ve been working on it for over 2 years and can’t believe this is real. All I have ever wanted has been to make life a little more fun for everyone around me. Makeup is self-expression and I have always done my own, even on shoots and videos. This is just the start…”
- Alison Wonderland
Alison Wonderland’s journey from a classically trained cellist to a leading figure in electronic music is nothing short of inspiring. Despite her success, she keeps her fans at the forefront of her mind, always finding new and creative ways to connect with them and show her appreciation for their unrelenting support. All of the products in the FMU Beauty line follow a strict no alienation blueprint, boasting her belief that everyone should be represented.
Wonderland will be performing at EDC Las Vegas this Saturday, May 18 a the Kinetic Field stage from 3:00 am - 4:10 am. On the heels of her performance, she will be hosting a pop-up on Sunday, May 19 at 2:00 pm at Zouk Las Vegas’ Ayu Nightclub where attendees will be able to experience the new products firsthand. More details to follow here - https://www.instagram.com/fmubeauty/
FMU Beauty is a festival-ready color cosmetics line designed to let customers personalize their makeup experience. Tailored specifically for Alison Wonderland's fans and music festival enthusiasts, FMU Beauty offers high-quality formulas that comply with festival guidelines. We promise a “f--- me up” experience regardless of security protocols, ensuring inclusivity and representation for everyone. Founded by Australian electronic dance music producer, DJ, and singer Alison Wonderland, her passion for music and artistry is the driving force behind FMU Beauty.