From viral TikTok sensation to unexpected star-studded collaboration, “Ba Ba Bad” is out now across all streaming platforms via KYBBA’s Basshall Records.
Hailing from Italy, and currently based in Amsterdam, world renowned record producer and DJ KYBBA has been captivating global audiences since emerging onto the scene in 2020 and has since become a leading figure within the urban and dancehall music scapes. Founder of the multifaceted Basshall Movement – a record label, TV channel, publishing arm and event organizer dedicated to promoting these genres globally – KYBBA's infectious energy and innovative spirit are undeniable.
Following an impeccable run of chart-topping original singles and A-list collaborations over the course of his career, KYBBA now makes another addition to his already stellar discography (which boasts over 100 million streams to date) as he joins forces with Dancehall icons Sean Paul and Busy Signal for the eagerly anticipated single “Ba Ba Bad”.
What started as a viral social media sensation on Instagram and TikTok quickly evolved into a powerhouse collaboration, surprising fans with Sean Paul’s unexpected appearance alongside Busy Signal. With the hype for “Ba Ba Bad” generating significant online traction following KYBBA’s early social media teasers, the track quickly captured the attention of Dancehall legend Sean Paul. Originally featuring only Busy Signal, “Ba Ba Bad”’s infectious beat and captivating rhythms spurred KYBBA to reach out to Sean Paul for a feature. In a whirlwind of creative energy, the track was recorded and finalized within a week, culminating in a high-octane collaboration that no one saw coming.
“The energy on this track is mad,” KYBBA shared. “It’s been amazing to see it take on a life of its own through social media and to now have both Busy Signal and Sean Paul on it – it’s an honor.”
Speaking further about the collaboration, Sean Paul said:
“Love the energy of this track and truly respect Busy Signal—always one of the realest voices out of Jamaica. It’s a pleasure to work with him again. Especially when I heard this one, I knew I had to jump on the rhythm. Big up to Kybba for the wicked production.”
With its addictive beats and Dancehall allure, “Ba Ba Bad” is already making considerable waves worldwide. Having amassed impressive numbers online prior to its release, fans and industry insiders alike continue to anticipate the track’s explosive success following its official release on Basshall Records.
2024 has been another standout year for KYBBA, whose unique sound – which effortlessly blends dancehall, Latin and other cultural influences – has garnered him a massive following. With over 100 million hits on streaming platforms off the back of hit singles including "Pon Di Ting," "Heavy," "CON TO," "Dale," and "Pilot," KYBBA's electrifying music translates into a thriving global touring career, with appearances at some of the world’s most prestigious festivals and venues, including Tomorrowland (Belgium), Summerjam (Germany), Parookaville (Germany), Sziget Festival (Hungary), Mysteryland (Netherlands), Rototom Sunsplash (Spain), Hootananny (UK), Docks B (France), Exil (Switzerland), Lindora and Perez Zeledon (Costa Rica), Foro Santa Maria (Mexico) and Eden (Ibiza), to name just a few.
Constantly seeking new sounds and pushing creative boundaries, he is a relentless innovator, seeking collaborations with talented artists from across the globe to keep his music fresh and exciting. Growing into a dominant force in the dancehall and urban music scene, and with his infectious energy and innovative spirit, there’s no doubt people will be bouncing to his rhythm for many years to come.
