Leading virtual artist Polar is set to drop her latest release ‘Euphoria’ on 21st January, an electronic high energy track which follows the huge success of her first three singles; ‘Close To You,’ ‘Boom Ballon’ and an electro-pop cover of Leonard Cohen’s 'Hallelujah'. The huge and exciting new release ensures 2022 kicks off in style for the rising star and industry game changer who is already living up to the hype and leaving a unique mark on the music industry.
The virtual world has truly exploded in the past 12 months. Major artists like Marshmello and Ariana Grande hosted huge virtual concerts in Fortnite in 2021 in the form of virtual avatars. Global brands are now signing deals with virtual influencers like Miquella to promote their products across Instagram rather than working with human influencers. Virtual reality headsets have now become commonplace in homes all over the world. Access to the virtual world has evolved well beyond major labels and the rise of the digital superstar has never been more prominent.
Polar embodies this more than anyone else. She is a young independent artist, 3D virtual singer and dancer who makes a mix of electro pop, game music and future bass. She burst onto our screens in September, premiering the music video for her debut release 'Close To You' in an exclusive viewing party in the game Avakin Life, where over 660K gamers attended as their virtual avatars.
She has since built a huge and ever-growing worldwide fan base, racking up over 50 million views on YouTube and gaining over 1 million Tik Tok followers in just 3 months, with 10,000 new followers joining the ‘Polar revolution’ every day.
Her fans have already created a wealth of Polar-based content, with a Minecraft Monster School version of the video for 'Boom Ballon,' Avakin Life and Gacha versions for 'Close To You' and more than 5 million views across her series of YouTube Shorts, with fans quickly taking to her quirky dance craze breakdowns.
Her relationship with the virtual world continues to grow exponentially, having recently been added to the Virtual Humans portfolio alongside some of the world’s biggest virtual influencers - an explosive market which is set to grow further as the elusive Metaverse begins to take shape into 2022, with some exciting conversations already underway to develop her involvement in the space even further.
Polar’s latest video - a modern electro take on Leonard Cohen’s classic ‘Hallelujah’ - was released on Christmas Eve and is testament to the impact she has already made on fans all over the world, with the concept for the video having been inspired by a fan comment, opening an active dialogue between the artist and her audience. The video has now amassed more than 150K views on YouTube with the official release coming soon.
In the meantime, Polar continues to delight her fans with a constant stream of new music. Her new single ‘Euphoria’ embodies the excitement and never-ending youth that music festivals bring. Starting with an uplifting guitar lead and developing into a breathtaking big room drop, the stirring song fills you with the feelings you get when dancing under a warm sun at the height of summer. With its aching vocal hooks, big chords and irresistible drums, 'Euphoria' will get hands in the air and hearts swelling whenever and wherever it is heard.
Hot on the heels of Polar is Pinky Z, a rebellious but romantic star who fuses pop and rock with catchy melodies that lodge in your brain next to big energetic hooks and dynamic drum grooves. She is the Olivia Rodrigo of the virtual world. She is the embodiment of teenage emotion and her new singles are sure to continue to draw in fans who can relate to her story.
Pinky Z releases her third single 'Need To Trust' on January 14th, followed by 'Universe' on January 24th, after her first two huge releases ‘Mommy’s Princess’ and ‘Deleted’ kicked off her career in style.
After a hugely successful launch in 2021, TheSoul Publishing’s portfolio of digital artists are set to continue their takeover of the music industry into 2022, with an incredible string of releases planned from both Polar and Pinky Z as well as a host of other artists. It’s a group that will be on the tip of everyone’s tongues come the summer, where some hugely exciting plans are already taking shape to bring these virtual icons to the stage.
Watch this space…..it’s only getting bigger!