MOOMBAH MEETS CUMBIA IN THIS CONTEMPORARY ELECTRONIC CROSSOVER TRACK
The road to contemporary crossover linchpin was an unconventional one for New York-based DJ and producer, Cruz. Teaming up with fellow producer Adam Nazar and vocalist V of Vossae, Cruz's latest crossover track, "My Baby Shot Me Down," produces a fiery, moombah-inspired electronic jam oozing with sultry cumbia flair.
Recently premiering on EDM.com, such a tune churns a melting pot of genres and cultural music styles, inherently touching a wide range of people due to its diversity—something that Cruz has always wanted to do. With an innovative approach to music production, the Grammy-winning artist has a profound ability to twist Latin pop and electronic music into his own unique blend.
"My formula is simple, I collaborate with amazing mainstream and electronic artists, songwriters, musicians and producers to maintain its essence while sprinkling our Latin flavor and colorful fusions." — Cruz
The work of Cruz's collaborators on “My Band Shot Me Down” is not to be understated. The additional production provided by Nazar, a Miami-based musician and electro DJ, is stellar through the song's arrangement. V of Vossae also provides a stentorian vocal performance, which has a powerful yet slow-burning presence as it slithers along to the hypnotic sound design of the track's producers.
As Cruz expands into different genres, this record will mark his debut in the electro dance music market. Cruz is positioning his artist brand as the next hit-maker, Latin and crossover producer, DJ, and musician while introducing Adam Nazar as the next emerging house artist. This song is aimed to primarily house music aficionados, but it will resonate with several secondary markets due to the rhythmic vibes and nature of the genre.
“My Baby Shot Me Down” is the first of many other crossover friendly songs that Cruz will be releasing throughout 2021. Listen to "My Baby Shot Me Down" on streaming platforms here.
ABOUT CRUZ
Carlos Escalona, a.k.a “Cruz," is a Grammy winning, New York based producer, singer-songwriter, and DJ. Cruz is known for his work with renowned artists like Marc Anthony, Fito Páez, Paulina Rubio, and Chino y Nacho.
While studying audio engineering in his early years in the industry,Cruz, who plays numerous instruments, began making music for a TV channel and found himself performing on weekends with a Top 40 cover band. However, the small venues and weddings at which he appeared were a far cry from the lavish NYC nightclubs he can be seen performing at today, such as LAVO, PHD, and Soho.
Cruz eventually landed a gig as a tracking and mixing engineer in a recording studio in Venezuela, where he had the opportunity to compose a song for legendary Latin pop artist Paulina Rubio. The track, "Me Gustas Tanto," appeared on Rubio's 10th studio album Brava! and topped Billboard's Latin Pop Songs chart, leading to a BMI Award win for Cruz.
The song's success eventually led to his work composing "La Vida Es Bella," a track by fabled Latin Grammy-winning Venezuelan duo Chino & Nacho. "On the heels of this success I decided to come to the US to execute what I had prepared for in my professional life," Cruz said.
Enter "My Baby Shot Me Down," Cruz's latest genre-bending masterwork that serves as a tour de force after years of workhorse-like growth. Considering the bright future of the crossover space, Cruz sees the new single as a launchpad to merge the worlds of Latin pop and electronic dance music.
ABOUT ADAM NAZAR
Adam Nazar is a musician born and raised in Miami. Music started early for him at 3 years old as a violinist under the Suzuki method, where he played up until his high school orchestra. In college, Adam got into producing and writing music for himself and others. He now works with a variety of different artists whom he produces, writes, and performs with. His music can be described as "a shuffled playlist" since he’s involved in making music of several different genres, including Pop, Urban, and Latin (multi-ethnic) music.
ABOUT V OF VOSSAE
(V) aka V of Vossae, was born in Illinois and raised in Puerto Rico. Early in life, she noticed that music and songwriting resonated with her. She began her singing journey at a young age and was part of a Folkloric Trova group in grade school. By being in the right place at the right time, she met Ableton Instructor Mike Cupino, who connected her with two of his students, Adam Nazar and Trace Barfield. It is with all three of them that she began to co-create musical projects, one as Vossae and the other, (first as Baby V) and then as V of Vossae.
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