A One-Night-Only Celebration With Mr. Carmack and subtoll Transforms Beloved Hawaiian Family Restaurant Into the Ultimate Locals’ House Party
Nectar Expands Its Portfolio with SoJuice, Its New 8.8% Real Juice Soju Cocktail
Nectar, the Asian-American hard beverages brand, is celebrating its Pacific Island connections by transforming an Oahu location of Hawaii's iconic family restaurant chain Zippy’s into an epic, one-night-only dancefloor destination on September 17.
For the first time ever, Nectar will turn Zippy’s into the ultimate house party, switching loco moco for chest-thumping beats and banquettes for a DJ booth, soundtracked by the world-class Mr. Carmack, a Filipino-Hawaiian DJ with Hawaiian roots, along with local Japanese-Hawaiian talent, subtoll. Nectar Radio at Zippy's with Mr. Carmack is first-come, first-served with RSVP and will be a limited capacity.
This singular experience will serve as the launch for Nectar’s new real juice soju cocktail, Nectar SoJuice, and Nectar Radio, a digital playground for music and culture. Just as Nectar Seltzer showcased Asian flavors to the American market, Nectar Radio will highlight legendary and up-and-coming Asian and Asian-American DJs and artists, who remain underrepresented despite the massive amount of AAPI consumers in the dance music scene. Audiences can expect DJ sets to drop on Nectar’s YouTube and social channels.
As one of the largest markets for Nectar, Hawaii has been one of the brand's biggest supporters since its incredible viral and sold-out launch back in 2022. After just a few years, Nectar is now the #3 hard seltzer brand in the state. With one of the largest percentages of statewide Asian-American populations in the U.S., Nectar has also taken inspiration from the market for innovation and new flavors such as Passionfruit Orange Guava, Li Hing Pineapple, and Lilikoi Passion.
After successful growth in Hard Seltzer and Hard Juice, Nectar is further focusing on Asian flavors and quality ingredients with an elevated option in the popular High ABV category called Nectar SoJuice. SoJuice is an 8.8% ABV, real fruit juice, soju cocktail, made with nothing fake and no additives, coming in flavors including White Peach Rambutan and Calamansi Watermelon.
Zippy’s is an independently owned, iconic chain of family restaurants based in the Hawaiian Islands. For nearly 60 years, it’s been a late-night staple, proudly serving up Hawaiian culture and local favorites around the clock.
Asian flavored alcohol is now the fastest-growing category of beverages in the U.S., with 162.9% growth year over year, aligning with the exploding popularity trend of Asian culture nationwide (music, entertainment, food, etc.). With just nine states of distribution, Nectar is the #1 Asian-flavor alcohol brand in the entire country, experiencing 130% year-over-year growth in the last 12 months, making it the fastest-growing brand within one of the fastest-growing categories of drinks.
