SOUNDWAVE: YACHT WEEK LAUNCHES GLOBAL HUNT FOR THE NEXT SUPERSTAR DJ

Prizes include performances at Yacht Week 2025, with live finals being held in Los Angeles, London and Amsterdam. Submissions 5-minute mix via Instagram and TikTok

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Yacht Week is the world’s leading floating festival and a unique blend of world class music, seafaring adventure and global travel to stunning destinations in the Mediterranean and Caribbean. It is the ultimate stage for aspiring DJs to showcase their talent alongside legends of the scene and now the next generation gets their chance to shine with the launch of Yacht Week’s Annual DJ Competition.

This year’s competition seeks emerging talent from across the globe to feature in Yacht Week 2025 and perform at the world-famous floating festival. DJs will play to diverse audiences across iconic venues such as secluded beach bars, energetic club nights and Yacht Week’s legendary Circle Raft parties across destinations from the exotics to Croatia, Greece and Sicily. 

For ambitious DJs, Yacht Week offers more than just a set, it’s a career-defining opportunity to play to a global audience of adventurers, partygoers and music lovers. This isn’t just a gig - it’s a chance to cement a reputation alongside some of the industry’s biggest names. Past performers include Adam Beyer, Dom Dolla and Juliet Fox while previous emerging talents have gone from their Yacht Week performances to international acclaim, playing at top festivals like Tomorrowland, Coachella and Creamfields.

Now the festival is searching for talent with an emphasis on house and EDM to play on Yacht Week’s ‘Original’ weeks across Croatia, Greece, Sicily and the BVIs. Three winners will have the opportunity to play over two Yacht Weeks in an eclectic set of venues, from sunset parties at unforgettable beach bars and world-famous clubs to a floating booth in the centre of Yacht Week’s iconic Circle Raft parties.

Yacht Week is pulling out all the stops to give every entrant a global stage throughout the competition process which means shortlisted talent will feature on Yacht Week’s social feeds and Spotify playlists, semi-finalists will be featured on Instagram, regional finals broadcast Live and prominent DJs and past winners will promote the competition and mentor participants, with a public vote to pick the finalists.

The live finals will feature headliners from Yacht Week’s community past and present, with a fast and furious back-to-back mini-mix competition where a winner will be picked from each region.

The competition begins on the 10th December, with submissions open until 28th January so do not miss this epic opportunity and get recording your best set right away.

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COMPETITION TIMELINE

- Submissions Between: December 10, 2024 - January 28th 2025

- Online Heats: Feb 3rd – February 16 2025

- Regional Finals: Starting March 6th  2025, in London, Los Angeles and Amsterdam.

Regional finalists will compete in back-to-back mini-mix battles judged by live audience response, with winners earning their spot at Yacht Week 2025.

STEP-BY-STEP:

“Create a 5 minute open format mini mix to showcase your talent and style.” DJs must design a set with Yacht Week in mind. They’re invited to consider how to make an entry as interesting as possible: take decks to the beach. Create a party on a subway train. Host a house party and get your friends involved. Points awarded for creativity and production. 

“Record Your Video” DJs must upload a video under the following conditions:

- Length: 5 minutes.

- Orientation: Any aspect ratio welcomed!

- Framing: Ensure both DJ and decks are visible.

- Audio Quality: This is the selling point! Make sure all audio is clear so we can hear what you’ve got. 

“Submit Your Mix”: DJ’s must post to their own Instagram or TikTok tagging @theyachtweek and using #ywsoundwave. They are encouraged to share and encourage their own following to vote. Public engagement helps determine the semi-finalists.

Semi-Finalists will be selected by February 3, 2025 and featured for public voting on Yacht Week’s platforms.Video’s must be submitted to Yacht Week and availability for regional finals confirmed. 

Regional Finals:

- Finalists compete in mini-mix battles, judged by live audience cheers and featuring headliners from Yacht Week’s alumni. Availability to play in one of these regions in March 2025 to participate is required. 

INTRODUCING TAFARI WORLD A STREETWEAR MOVEMENT ROOTED IN ART, MUSIC, CULTURE AND CREATIVITY

HUGEL Joins Forces With TAFARI To Debut a Visionary New Label Transforming Fashion into Wearable Art

, international house music sensation HUGEL and creative visionaries TAFARI and KAMALI unveil TAFARI WORLD, a forward-thinking new apparel label that reimagines streetwear sensibilities through an uniquely artistic lens. Fusing together innovative design and high-end style with an avant-garde edge, TAFARI WORLD arrives on the scene as more than a contemporary clothing brand; it is a movement, a celebration of the connective power of creativity that harnesses fashion as its medium.

The debut of TAFARI WORLD signals the HUGEL’s first serious foray into the fashion realm, offering a testament to his unstoppable drive to carve out his space in popular culture, on his terms.

"I’ve always dreamed of launching a clothing line, but it had to be something truly different—rooted in art, culture, and authenticity,” said HUGEL. “TAFARI WORLD is the realization of that vision: a brand where creativity leads the way, not trends or hype. From the moment I met Tyler, his raw talent and artistic originality were undeniable. To combine our respective strengths to bring this project to life - from design concepts and materials, to the brand’s continued evolution - has been an incredible fusion of our creative energies. TAFARI WORLD is more than just streetwear; it’s wearable art that fills a gap in the market with something fresh and unapologetically real. This is only the beginning — together we’re redefining the way fashion is experienced, unlocking an entirely new world of possibilities”

TAFARI: “HE WHO INSPIRES AWE”

The TAFARI WORLD philosophy is simple, yet profound: creativity is a universal language and tapping into its frequency unlocks endless possibilities for self-discovery. Whether through fashion, music, or art, TAFARI WORLD is a next-generation platform encouraging a global community to explore their potential and connect with a higher artistic plane. Guided by these principles, TAFARI - which translates from Amharic to “He Who Inspires Awe” - honors the ancient connection between humanity and its creations, evoking a powerful, timeless energy that resonates through every piece.

The brand’s inaugural collection will deliver a visually arresting assortment of styles that feel both grounded in tradition and transcendent in nature. Drawing influence from TAFARI’s South African roots, the exclusivity of streetwear culture and the furthest reaches of its founders’ creative depths, each design is a fusion of tribal patterns, psychedelic visuals, and luxurious craftsmanship. Hand-dyed shirts, vivid prints, and precisely tailored jackets create an aesthetic that feels both raw and refined—capturing a sense of untamed energy and elevated sophistication.

The TRIBE Pants stand as a standout example—velvet-lined pockets and a sleek, luxurious silhouette make them as functional as they are artistic. With prices ranging from $90 USD to $495 USD, the collection features T-shirts, outerwear, pants, and accessories, all crafted for those who dare to wear their identity with confidence.

Every TAFARI WORLD piece is a statement designed with intention, offering an invitation to step into a world that celebrates creative freedom, individuality, and connection to something deeper. Further bridging the gap between artistic realms TAFARI WORLD will be popping up for the first time in Miami at Factory Town from Thursday, December 05 to Sunday, December 08 during Art Basel to deliver an immersive shopping experience for style enthusiasts and party-goers alike.

BEHIND THE BRAND

TAFARI WORLD is as much about the artistry behind it as it is about the clothes themselves. The brainchild of Tyler Beejan Adibi - artistically known as TAFARI - TAFARI WORLD is the physical manifestation of his own artistic evolution, commitment to craftsmanship and a relentless pursuit of individuality. A self-taught designer inspired by the world of visual arts, TAFARI’s approach to fashion has been driven by an insatiable need to create something truly authentic in a traditionally trend-dominated market from the onset.

Before TAFARI WORLD, TAFARI’s work existed as bespoke, one-of-a-kind pieces crafted for friends and cultural tastemakers including the likes of Diplo, Dillon Francis, and Manuel Turizo. His early designs—psychedelic prints, tie-dye, and tribal patterns—were infused with personal meaning and energy. To TAFARI, each garment was more than just fashion; it was a work of art, a tangible expression of the world he felt around him. This philosophy would soon capture the attention of DJ and producer HUGEL, whose own creative vision and personal passions aligned seamlessly with TAFARI’s ethos.

“TAFARI WORLD is a movement to awaken your creativity and tap you into its frequency - The brand is founded on the notion that we are all artists, no matter the form or medium,” said TAFARI. “I’ve always been an artist, drawn to the style of brands with distinct identities that resonate with my own creative vision. After spending years looking for clothing that I felt captured who I am, I decided it was time to translate my own energy into not only the visual arts, but into wearable pieces. Taking inspiration from my South African roots and my love for 70s culture, combined with HUGEL’s dynamic brand of artistry, we are presenting a new wave of tribal streetwear and psychedelic luxury.

The collaboration between HUGEL and TAFARI is rooted in a natural synergy of artistic vision that transcends categorical confines. Following a chance encounter during one of HUGEL’s festival sets in 2022, the phenomenon quickly became captivated by the ingenuity behind the designer’s work and soon after was wearing custom TAFARI pieces at almost every one of his tour stops around the world. What began as a stylist-client relationship, quickly evolved into a full-fledged collaborative endeavor that merges TAFARI’s innovative craftsmanship with HUGEL’s discerning eye and business acumen.

Together, they forged a powerful, unified vision for TAFARI WORLD, transforming it from a niche, artisanal label into a dynamic force reshaping contemporary fashion. With HUGEL’s strategic insight and creative edge, the brand is set to break boundaries, blending uncompromising artistry, deep authenticity, and bold innovation to redefine streetwear on its own terms.

Revered as the instigator of the Latin House movement with his hit "Morenita", HUGEL has earned global recognition for his category-blurring, sultry compositions that command movement. Drawing inspiration from his Mediterranean upbringing and time spent in the Balearic Islands and Ibiza, HUGEL masterfully blends Latin, Oriental, and tribal rhythms to create a distinct sound uniquely in a category of its own. Since bursting onto the scene in 2015, the serial chart-topper has amassed an international following and over 1 Billion cumulative streams for his widely adored releases ranging from “Marianela (Que Pasa)” and “Morenita,” to his recent viral hit in collaboration with Topic and Arash - “I ADORE YOU” (feat. DAECOLM) - which currently boasts over 134 Million streams. The Latin House producer has also landed collaborations with electronic music heavyweights such as Diplo, Marshmello and J.Balvin, further solidifying his position as a major player in the dance music space.

The inaugural TAFARI WORLD drop arrives today via https://www.tafariworld.com/. For more information, please visit https://www.tafariworld.com/ or @tafariworld on Instagram.

ELROW TEASES 2025 ANNOUNCEMENT WITH AN ENIGMATIC GLOBAL CAMPAIGN

• Cinematic poster for ‘2025: A Space Rowdissey’ appears in prominent locations in more than a dozen cities across four continents.

• London’s Leicester Square, New York’s Brooklyn, Miami’s Winwood, and Tokyo’s Shinjuku Tower, among the iconic global locations hosting the new creative.

• The title 2025: A Space Rowdissey, and the date 18.12.2024 point to a ‘giant leap forward’ for the beloved events series, with details to be revealed next week.

• The campaign pays homage to the sci-fi film posters of the 70’s and 80’s, with a strongly defined retro-futuristic aesthetic.

Today the world has awoken to strange visitors, in the form of an enigmatic Out Of Home campaign by international party series elrow. 

The events producer, renowned for its fun-forward  thematic events with a heavy focus on practical effects and costume designs point to a ‘giant leap forward’ in 2025, with details to be announced on Wednesday 18th December. 

2025: A Space Rowdissey

A rocket ship sits in orbit around a strange planet, on the cusp of an interstellar journey. A modern take on  posters for classic films by sci-fi masters, most notably Robert McCall’s work for Kubrick’s 2001, this mysterious new creative points backwards to the analogue design and practical effects of the past, and forward into new realms of technological possibility. 

The poster campaign was featured simultaneously in major cities around the world. Spanning 4 continents: Europe, America, Africa and Asia, iconic locations include Tokyo’s Shibuya Tower, London’s Leicester Square, Miami’s Wynwood, and the New York City Subway. 

The full list of cities: Barcelona (ES), Cape Town (ZA), Ibiza (ES),  Lima (PE), Lisbon (PT),  London (UK), Madrid (ES), Milan (IT), Miami (US), New York (US),  Seville (ES), Tokyo (JP)

The poster is already generating significant noise on social media, with questions raised about what the next steps could mean, ranging from a move into cinema to other out of this world pursuits. While the organization remains tight lipped, and will not be responding to requests for comments, all will be revealed on the 18.12.24.

A banner year for an extraordinary success story 
This early xmas present will cap off an banner year for the international events producer,  which has brought their unique, theatrical take on clubbing to a record number of cities in 2024. 

A unique focus on custom made costumes and sets, professional acrobats and trained actors for each themed event, has set them in a category apart from other club brands. 

With sold out shows in some of the world’s hottest venues - from London’s Drumsheds to Miami’s Factory Town, as well as events in more than 40 cities,, 2024 marks another highpoint for a brand that continues to go from strength to strength.

About elrow 
Founded in 2010 by Cruz and Juan Arnau, elrow is an innovative leading brand in global entertainment and festivals. It belongs to the sixth generation of the Arnau Family, known for creating the legendary Monegros Desert Festival and the iconic Club Florida 135 in Fraga. From a unique fusion of the best electronic music, stunning stage design, impossible architectures, and extravagant performances, elrow has established a global standard of nomadic and thematic festivals that are one hundred percent immersive. With residencies in Ibiza, Madrid, London, Dubai, Las Vegas, and Amsterdam, as well as the successful itinerant festival elrow Town, the brand has captivated more than 6 million people and conquered more than 40 cities and 20 countries, establishing itself as a globally recognized entertainment powerhouse.