AMF AND PIXMOB PARTNER UP FOR ADE 2023 IN DANCE MUSIC INDUSTRY FIRST

AMF AND PIXMOB ARE BOUND TO SET THE ICONIC JOHAN CRUIJFF ARENA ALIGHT DURING AMSTERDAM DANCE EVENT 2023. THE PARTNERSHIP MARKS PIXMOB’S FIRST MAJOR MOVE INTO DANCE MUSIC AFTER TAKING THE ENTERTAINMENT INDUSTRY BY STORM.

Amsterdam Dance Event’s biggest show, AMF, just announced a huge addition to its already infamous production. In a dance music industry first, AMF will be partnering up with PixMob, the world’s leading wireless lighting technology company. Through the newly minted partnership, the Johan Cruijff ArenA will be set alight unlike ever before, transforming the audience into a digital display and opening up a huge spectrum of creative possibilities. AMF and PixMob have appointed internationally acclaimed creative director Timor Steffens as the show director. Steffens is known for his work with Madonna, Michael Jackson and Chris Brown.

PixMob’s technology has been used by a broad variety of entertainment industry elite, from sports events like the NFL’s Super Bowl to international pop stars such as The Weeknd, Bad Bunny and most notably Coldplay for their recent Music of the Spheres World Tour. With the use of PixMob’s wireless wristbands, combined with AMF and Steffen’s creative expertise, the tens of thousands of people in the audience will serve as the star of the show. In becoming an integral part of the show experience, fans will inevitably feel ever more connected to the music and the people around them, creating a strong sense of community. 

For AMF’s 11th installment, the legendary event concept is embracing the future, with the inclusion of PixMob’s technology a testament to their vision. “As we enter the second decade of AMF, we’re all about embracing new technologies”, co-founder and CEO of ALDA, Allan Hardenberg said about the partnership. “Technologies like this allow us to go the extra mile in our production and set AMF apart from other events. We’re beyond excited to see that sea of lights light up the arena. We feel like we might be at the forefront of a redefining moment in the festival scene”.

"We couldn't be more excited to team up with the legendary AMF," Ysabel Vangrudenberg, Managing Director at PixMob Europe added. "Our easy to program, eco-friendly LED wristbands are the perfect gateway towards electrifying the night and connecting fans with their favorite DJs in a unique way." 

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Event information
Event: AMF
Location: Johan Cruijff ArenA, Amsterdam
Date: Saturday October 21st, 2023

Tickets
Tickets for AMF are on sale via amf-festival.com. Only the final phase of tickets is still available, starting at €109,00 (excl. fee). 

Line-up [A-Z]
Afrojack | Armin van Buuren | Charlotte de Witte | Dimitri Vegas & Like Mike | Headhunterz | James Hype | Meduza | Purple Disco Machine | Vini Vici 

Like Mike [exclusive pre-show set]

HOTEL EL GANZO AND CRANIA ANNOUNCE NEW YEAR’S EVE PROGRAMMING IN COLLABORATION WITH MAYAN WARRIOR AND MAXA

FEATURING DIXON, MANO LE TOUGH, JULYA KARMA + MORE ARTISTS TBA

 

PLUS WELLNESS PROGRAMMING, ART INSTALLATIONS, CULINARY EXPERIENCES, AND MORE

DECEMBER 29TH - JANUARY 2ND IN SAN JOSÉ DEL CABO, MEXICO

Hotel El Ganzo and Crania have announced their annual New Year’s Eve programming, taking place on the iconic shores of San José del Cabo, Mexico from December 29th to January 2nd. Held in collaboration with Mayan Warrior and MAXA, attendees can expect intimate DJ sessions from an internationally diverse roster in addition to wellness activities, art installations, culinary experiences, and more.

Furthering the properties commitment to fusing high-level hospitality with industry leading musical curation, El Ganzo’s NYE programming will feature performances from some of modern electronic music’s most celebrated artists du jour. The Ganzo NYE lineup features Innervisions co-founder Dixon, Maeve labelhead Mano Le Tough, and Brooklyn-based rising star Julya Karma with more artists TBA.

The NYE festivities will be held in partnership with Mayan Warrior and MAXA as fundraisers. Both Mayan Warrior and MAXA are Mexico City based soundcamps showcasing contemporary Mexican electronic music and paying respect to the deep and ancient sources from which that visual and auditory culture has grown.

A 69-room beachfront hotel, El Ganzo stands at the marina of an old fisherman's wharf in La Playa in San José del Cabo. Built as an epicenter for art and culture, El Ganzo boasts live artist installations, a top-of-the-line basement recording studio known as El Ganzo Records, and residency programs for musicians and artists alike. El Ganzo was also the first hotel in Mexico to receive the prestigious B Corp Certification for their sustainability and community efforts.

An extreme reclamation project complete with repurposed cranes and art, CRANIA’s restaurant and venue space provides an idyllic backdrop for playful curiosity and multi-sensory journeys. CRANIA’s culinary experience is guided by Chef Javier Ornelas. The NYE programming will also feature activations and culinary experiences across El Ganzo’s additional venues including Veleros, a top-tier oceanfront restaurant, curated bar, and ambient beach club. Veleros features crafted culinary courses and mixology series from notable chefs and restaurants across the peninsula.

More details on full programming will be released in the coming weeks. Hotel packages are available for pre–sale here.  

Weekend programming for El Ganzo Hotel Guests:

Friday:

• Optional: RSVP for dinner @ Crania or Ganzo Restaurant

• Included: Live Music Concert @ Ganzo Fire Pit

• Included: Opening Party @ Crania

Saturday:

• Optional: RSVP for beach, food & music @ Veleros or Ganzo Beach Club

• Optional: RSVP for dinner & Vinyl Session @ Crania

• Included: Register for the wellness activities  @ Ganzo Rooftop

• Included: Pool party @ Ganzo Rooftop

• Included: Sunset Concert @ Ganzo Beach Club

Sunday:

• Optional: RSVP for beach, food & music @ Veleros or Ganzo Beach Club  

• Included: Register for the Wellness Activities  @ Ganzo Rooftop

• Included: NYE dinner @ Ganzo Rooftop

• Included: NYE party @ Crania

Monday

• Optional: RSVP for beach, food & music @ Veleros or Ganzo Beach Club

• Optional: RSVP for a recovery day @ Ganzo SPA

• Included: Register for the Wellness Activities  @ Ganzo Rooftop

ENGAGE-TO-EARN MUSIC LOYALTY PLATFORM UNITEA CONTINUES TO CHAMPION INDEPENDENT MUSIC PROMOTERS AND VENUES ACROSS AMERICA

Engage-to-earn music loyalty platform Unitea continues to champion independent music promoters and venues across America

Announces partnership with Suwannee Hulaween to celebrate the festival’s 10th anniversary with exclusive VIP experience packages 

Unitea is the first engage-to-earn social media platform encouraging authentic connections between musical artists and their fans by inviting users to “Create, Connect, Collect.” Unitea encourages users to showcase their fandom by creating short-form videos soundtracked by their favorite songs, as well as streaming and sharing music. By engaging in the Unitea platform, fans earn digital tokens that are exchanged for blockchain-authenticated, artist and festival focused rewards and experiences.

Since the platform’s inception in 2019, Unitea has partnered with various independently-owned festivals and venues across the United States to bring an additional layer of fan engagement through exclusive prize giveaways such as artist meet and greets, side-stage viewings, ticket giveaways, and grand-prize packages with travel stipends and more. 

In February, Unitea partnered with the Arizona-based festival Gem & Jam for the second time to offer a range of artist-focused rewards including side-stage viewings and artist meet & greets. They also hosted a private listening party with Unitea board member Barclay Crenshaw (aka Claude VonStroke) at the June 2023 edition of Dirtybird CampINN in Orlando, Florida, where fans got the chance to listen to unreleased music with live commentary from the artist himself.

In August, Unitea teamed up with leading dance music label Monstercat for their Compound event to offer rewards such as VIP tickets, meal and drink tickets, and body marbling vouchers. In September, Unitea hosted rewards for the Latin music festival Rumbazo in Las Vegas including a side stage viewing and meet & greet with GeraMX.

Unitea also continued its partnership with Imagine Music Festival to expand the Imagine Genesis Key digital collectible program in 2023. The interactive and fan engagement program offered on-site prizes and upgrades for fans who collected a set of four keys that corresponded to the stages of Imagine. The keys were also associated with festival pins that fans could collect on-site. When all four keys were collected, fans were entered to win the Ultimate Imagine Upgrade which included: VIP camping upgrades, pre-party passes, artist meetups, a custom Imagine Merch bundle, side stage viewing and pit experiences, and the opportunity to be featured in the official after movie. 

At the debut edition of Cascade Equinox Festival in Oregon, Unitea offered a handful of artist-focused rewards like side stage viewing for artists such as Big Wild, LP Giobbi, Goose, Manic Focus, Maddy O’Neal, and more.

Now, Unitea has teamed up with Suwannee Hulaween to help celebrate its 10-year anniversary by giving away some top-tier VIP experiences. Fans can earn Karma on the Unitea app to redeem for entries to “VIP Trip for Two with Pretty Lights” which includes 2 Werewolf VIP tickets, $500 travel stipend, Hulaween mystery merch bundle, and exclusive viewing for the Pretty Lights on Sunday at the Treehouse. 

The Hulaween partnership will also offer additional prize packages including “VIP Mummy Passes with Goose” which includes 2 Mummy VIP tickets and a Hulaween mystery merch bundle as well as additional Hulaween mystery merch rewards with Hulaween founders The String Cheese Incident.

Fans can redeem artist-specific ‘Karma’ tokens on Unitea to be able to enter for a chance to win these experiential rewards and more. When users create and share Vibes, they receive Karma tokens which can be redeemed for exclusive artist experiences.  Since the platform’s inception in October 2019, Unitea users have been earning Karma by syncing the app with their Spotify or Apple Music accounts, streaming and sharing music, and interacting with fellow music enthusiasts on the platform. 

Karma can be redeemed for a range of artist-specific rewards including: experiential - meet & greets, event tickets and VIP upgrades; physical - prize packs and merchandise gifting; and digital - AR rewards. Previous experiences offered by Unitea have included saxophone lessons with Big Gigantic, signed merchandise from The Chainsmokers, a tequila tasting with John Summit aboard Groove Cruise, a private meetup at Mersiv’s studio, and a bundle of Illenium’s signature jerseys, to name a few.

Unitea incentivizes music fans to support their favorite artists and brands in exchange for tokenized rewards while providing a platform built for meaningful engagement and artist innovation. Through its various partnerships, Unitea is championing the voice of the independently-owned promoters and festivals in the dance music industry to forge genuine connections and ultimately create fan retention for these events.

CONNECT WITH UNITEA