ENGAGE-TO-EARN MUSIC LOYALTY PLATFORM UNITEA CONTINUES TO CHAMPION INDEPENDENT MUSIC PROMOTERS AND VENUES ACROSS AMERICA

Engage-to-earn music loyalty platform Unitea continues to champion independent music promoters and venues across America

Announces partnership with Suwannee Hulaween to celebrate the festival’s 10th anniversary with exclusive VIP experience packages 

Unitea is the first engage-to-earn social media platform encouraging authentic connections between musical artists and their fans by inviting users to “Create, Connect, Collect.” Unitea encourages users to showcase their fandom by creating short-form videos soundtracked by their favorite songs, as well as streaming and sharing music. By engaging in the Unitea platform, fans earn digital tokens that are exchanged for blockchain-authenticated, artist and festival focused rewards and experiences.

Since the platform’s inception in 2019, Unitea has partnered with various independently-owned festivals and venues across the United States to bring an additional layer of fan engagement through exclusive prize giveaways such as artist meet and greets, side-stage viewings, ticket giveaways, and grand-prize packages with travel stipends and more. 

In February, Unitea partnered with the Arizona-based festival Gem & Jam for the second time to offer a range of artist-focused rewards including side-stage viewings and artist meet & greets. They also hosted a private listening party with Unitea board member Barclay Crenshaw (aka Claude VonStroke) at the June 2023 edition of Dirtybird CampINN in Orlando, Florida, where fans got the chance to listen to unreleased music with live commentary from the artist himself.

In August, Unitea teamed up with leading dance music label Monstercat for their Compound event to offer rewards such as VIP tickets, meal and drink tickets, and body marbling vouchers. In September, Unitea hosted rewards for the Latin music festival Rumbazo in Las Vegas including a side stage viewing and meet & greet with GeraMX.

Unitea also continued its partnership with Imagine Music Festival to expand the Imagine Genesis Key digital collectible program in 2023. The interactive and fan engagement program offered on-site prizes and upgrades for fans who collected a set of four keys that corresponded to the stages of Imagine. The keys were also associated with festival pins that fans could collect on-site. When all four keys were collected, fans were entered to win the Ultimate Imagine Upgrade which included: VIP camping upgrades, pre-party passes, artist meetups, a custom Imagine Merch bundle, side stage viewing and pit experiences, and the opportunity to be featured in the official after movie. 

At the debut edition of Cascade Equinox Festival in Oregon, Unitea offered a handful of artist-focused rewards like side stage viewing for artists such as Big Wild, LP Giobbi, Goose, Manic Focus, Maddy O’Neal, and more.

Now, Unitea has teamed up with Suwannee Hulaween to help celebrate its 10-year anniversary by giving away some top-tier VIP experiences. Fans can earn Karma on the Unitea app to redeem for entries to “VIP Trip for Two with Pretty Lights” which includes 2 Werewolf VIP tickets, $500 travel stipend, Hulaween mystery merch bundle, and exclusive viewing for the Pretty Lights on Sunday at the Treehouse. 

The Hulaween partnership will also offer additional prize packages including “VIP Mummy Passes with Goose” which includes 2 Mummy VIP tickets and a Hulaween mystery merch bundle as well as additional Hulaween mystery merch rewards with Hulaween founders The String Cheese Incident.

Fans can redeem artist-specific ‘Karma’ tokens on Unitea to be able to enter for a chance to win these experiential rewards and more. When users create and share Vibes, they receive Karma tokens which can be redeemed for exclusive artist experiences.  Since the platform’s inception in October 2019, Unitea users have been earning Karma by syncing the app with their Spotify or Apple Music accounts, streaming and sharing music, and interacting with fellow music enthusiasts on the platform. 

Karma can be redeemed for a range of artist-specific rewards including: experiential - meet & greets, event tickets and VIP upgrades; physical - prize packs and merchandise gifting; and digital - AR rewards. Previous experiences offered by Unitea have included saxophone lessons with Big Gigantic, signed merchandise from The Chainsmokers, a tequila tasting with John Summit aboard Groove Cruise, a private meetup at Mersiv’s studio, and a bundle of Illenium’s signature jerseys, to name a few.

Unitea incentivizes music fans to support their favorite artists and brands in exchange for tokenized rewards while providing a platform built for meaningful engagement and artist innovation. Through its various partnerships, Unitea is championing the voice of the independently-owned promoters and festivals in the dance music industry to forge genuine connections and ultimately create fan retention for these events.

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FRAMEWORK X GOLDENVOICE PRESENT: FISHER X CHRIS LAKE AT HOLLYWOOD BOULEVARD

Framework and Goldenvoice have partnered to take over Hollywood Boulevard for the first event of its kind in the heart of Hollywood, with world renowned headliners FISHER x CHRIS LAKE playing the innovative Titanic's End stage for a special edition of their Under Construction series. This historic event brings something all new to the area and is a thrilling way to experience the masterful sounds of the influential headliners with more guests to come.

Under Construction is the brainchild of FISHER and CHRIS LAKE which sees them performing back-to-back in sold-out venues across the world. This year the pair headlined the legendary Outdoor Stage at Coachella which attracted a record number of onlookers. They are now bringing the production to Hollywood Boulevard which will be their most groundbreaking Under Construction show yet.

Framework’s roots lay in Hollywood having started as Framework Fridays at Sound on Las Palmas Avenue and since expanding across various public parks in Los Angeles from Exposition to Pershing Square. Meanwhile Goldenvoice’s Coachella Festival saw one of the highest Outdoor Stage attendances for the this pair's back to back performance in 2023, so this coming together of the two brands makes them perfect to present Chris Lake & Fisher at the iconic landmark location that is Hollywood Boulevard atop of the Titanic’s End, a debut art car stage for Framework and Goldenvoice. 

Titanic's End takes the form of a colossal interactive iceberg, championing the cause of ocean conservation. Its purpose aligns with Burning Man's 2030 Sustainability Roadmap, and the stage itself showcases a magnificent rendition of a massive iceberg, featuring state-of-the-art lighting technology and a central DJ booth.

Says Kobi Danan, owner of Framework,  “From the beginning, one of our main goals has been to foster community building in and outside of our events. This is why we are honoured to have been granted the privilege by the Hollywood community board, local and city officials, and the surrounding businesses to host an event of this magnitude in our backyard. Hollywood is our home– we could not imagine any other location to host an event of this calibre– and we hope that through this unprecedented occasion we can continue to further reinvigorate Hollywood as more than just a tourist destination, but a destination for our communities to come together for an evening, and many more to come, that they will never forget.”

Various local businesses will remain open during the event, including the longstanding Bourbon Room, a vibrant haunt with an edgy atmosphere, featuring cocktails and pub grub plus Sinful Pizza, Hollywood Shawarma and smoothie maestros Body Energy Club. What's more, limited edition event-exclusive merch will be available for sale to attendees.

This is a unique event that offers a setting like no other world globally renowned DJs at the helm. 

British producer/DJ Chris Lake has cemented his status as one of dance music's most compelling and massively successful artists, with combined global streams of his songs surpassing one billion. Since making his breakthrough with a string of #1 singles in the late 2000s, the Grammy Award nominated musician has toured the globe, bringing his explosive DJ set to virtually every major music festival. Founder of the pioneering record label Black Book Records, Lake has helped launch the careers of Cloonee, Miane, HoneyLuv, Mochakk and numerous other rising artists. This year Lake has released two singles featuring acclaimed artist Aluna, 'More Baby' and 'Beggin'.

Known for his wild sense of humor and energetic DJing style, FISHER has become one of the scene’s most in-demand talents. His 2018 breakout track ‘Losing It’ earned him his first Grammy nomination, sending him to the spotlight. Fast-forward to 2023 and the track has now amassed well over half a billion streams, cementing its status as one of the biggest dance records of the decade in the process.

He also recently released ‘Take It Off’, the mega dance hit with AATIG. Riding high on a hype wave since his scene-stealing performance at Coachella, FISHER’s new single, “Atmosphere” is already being touted as one of the dance anthems of the summer from its explosion on TikTok. Combining soaring synths and Kita Alexander’s irresistibly catchy lead vocal over a pulsating uptempo groove.

TEHMPLO TULUM, LOSTNIGHTS AND FRAMEWORK PRESENT SOLOMUN

Solomun Returning To Tulum For First Time In Four Years To

Takeover Temhplo’s Immersive Jungle Wonderland

January 2nd

After a four year hiatus, electronic music artist Solomun will return to the jungles of Tulum on January 2nd for a rare performance at premier venue Tehmplo Tulum, held in partnership with underground event visionaries Lostnights & Framework.

 Solomun remains one of clublands most seminal characters, a purveyor of eclectic musical journeys. The Bosnian producer’s signature transcendent style dominates the club scene, leading to acclaimed Ibiza residency Solomun +1, and the founding of his own label Dynamic Music.

Tehmplo Tulum has emerged as a new venue aiming to rejuvenate the Tulum party season placing a focus on high-end hospitality, comfort, and accessibility. Boasting a state-of-the-art sound system and immersive production from the team behind the region’s most celebrated events, Tehmplo’s world-class curation showcases some of house and techno’s most respected selectors and brands. Full season programming TBA in the coming months.

Originally founded in 2013 with the goal of becoming the leading purveyor of unique

underground experiences in Los Angeles, Framework has exhibited rapid growth over the last decade, hosting upwards of two hundred artists and over a million guests across thirty five  venues internationally. Framework has since become the principal consultant and talent buyer for companies looking to present novel underground experiences to emerging markets.

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