MDLBEAST PREPARES FOR 2021 SOUNDSTORM EDITION WITH OVER 150 ARTISTS

FEATURING HEADLINING MAINSTAGE PERFORMANCES FROM
ALESSO, ARMIN VAN BUUREN, AXWELL, THE CHAINSMOKERS,
DAVID GUETTA, DEADMAU5, DJ SNAKE, FISHER,
GALANTIS, JASON DERULO, MAJOR LAZER SOUNDSYSTEM, MARTIN GARRIX, STEVE AOKI, TCHAMI, TIËSTO, ZEDD, & MORE

HOUSE AND TECHNO TALENT WILL INCLUDE ADAM BEYER,
AMELIE LENS, ARTBAT, BLACK COFFEE, CARL COX,
CHARLOTTE DE WITTE, DIXON, DUBFIRE,
HOT SINCE 82, JAMIE JONES, JEFF MILLS,
LEE BURRIDGE, MACEO PLEX, MIND AGAINST,
NICOLE MOUDABER, NINA KRAVIZ, RICARDO VILLALOBOS, SOLOMUN, TALE OF US, & MORE

SET TO TAKE PLACE IN RIYADH, SAUDI ARABIA
DECEMBER 16-19TH, 2021

SINGLE-DAY AND 4-DAY TICKETS AVAILABLE NOW

Saudi Arabian music entertainment brand MDLBEAST’s staple event Soundstorm makes its highly-anticipated return from December 16th - 19th for its sophomore 2021 edition. The four-day electronic dance music festival serves as one of the first of its kind in the region and is slated to take place once again in Banban, Riyadh, welcoming over 150 international and regional artists to soundtrack festival-goers’ experiences, all sprawled across 8 stages in-total. For those looking to attend the festival and the first edition of its accompanying 3-day XP Conference event, tickets are on sale now via the official MDLBEAST website - https://mdlbeast.com/.

A major hub for culture and music in Saudi Arabia, the first edition in December of 2019 saw over 400,000 in attendance, with over 80 artists playing across 6 stages. Upping the ante tenfold, the upcoming festival now features over 150 acts from across the globe, including key performances from EDM industry heavyweights the likes of Afrojack, Alesso, Armin van Buuren, Axwell, Benny Benassi, The Chainsmokers, David Guetta, Deadmau5, Major Lazer Soundsystem, R3hab, Steve Aoki, Tchami, and Tiësto, to name a few.

Techno and house are also covered throughout the festival’s entirety, with sets slated from Adam Beyer, Amelie Lens, Bedouin, Black Coffee, Camelphat, Carl Cox, Charlotte de Witte, Hot Since 82, Jamie Jones, Jeff Mills, Kevin Saunderson, Lee Burridge, Nina Kraviz, and Solomun, amongst others. Additionally, regional DJ/production talent will also be on full display with artists such as Cosmicat, Biirdperson, DesertF!sh, Hats&Klaps, Jeme, and Malkin joining the lineup alongside many more.

In the case of a potential cancellation, ticket holders will be granted a full refund or an option to roll over their ticket as valid for the next edition of Soundstorm. On-site, COVID-19 rules and regulations, aligning with local entertainment and health regulations, have been implemented across the board, with a required proof of vaccination needing to be shown upon entry by all via the Tawakkalna app. If one tests positive for COVID-19 before the event, MDLBEAST’s customer service team will be on hand to help facilitate the next steps concerning the money that was paid.

Single-day and 4-day tickets are on sale via the official site now, with differing tiers starting at 'Storm Chaser' (SAR 399), 'Storm Blazer' (SAR 1,649), and 'VIB / Very Important Beast' (SAR 8,999), with 'VIB Box' and 'VIB Table Service' options and pricing available upon request. Tickets are also available to purchase in-person throughout Saudi Arabia at Virgin Megastores. Party bus shuttle services to Riyadh start at SAR 135 a day, and exclusive VIB shuttle service options are also available each day for SAR 2,999. Those looking to upgrade their ticket may do so at any time by directly contacting MDLBEAST’s customer service call center. Further information regarding set times and venue location details will follow shortly.

“We are thrilled to announce the return of SOUNDSTORM and are proud to welcome some of the industry’s biggest and brightest artists and creators. Our inaugural festival in 2019 was pivotal for the music and entertainment scene in Saudi Arabia, as it put us on the world map and revealed just how rich music culture is in the Kingdom and the region. Saudi Arabia is transforming and, with it, the popularity and appetite for music and festival culture are growing exponentially. MDLBEAST is supercharging the creative industry, and we’re excited to continue showcasing it to the world. We’re ecstatic to be bringing over the biggest and best names of dance music while providing our regional audiences with regional talent to enjoy. For us, that’s the future, a clear balance which showcases the best global talent alongside stars from here in the Middle East, with a unique audience loving every minute of it.”

- Talal Albahiti, MDLBEAST's COO
and Head of Talent Booking and Events

ABOUT MDLBEAST – MDLBEAST is a burgeoning, multifaceted music entertainment brand that was established following the success of its flagship 2019 electronic dance music festival, MDLBEAST Soundstorm. Placing a central focus on live entertainment and its accompanying music culture, it aims to showcase established, as well as up-and-coming, talent, while also consistently presenting its enthralled audiences with original content. The company recently expanded its presence across three business sectors, including the talent, content, and events landscapes, with the sole vision to inspire and connect with Arab youth and beyond. Its talent division scouts and develops upcoming regional artists from all genres of music, giving them a platform to elevate their presence in the area across its various channels including MDLBEAST Records, the company’s imprint which produces and distributes music by local, regional, and international artists. The company’s media and publishing arm produces, distributes, and publishes original content through the lens of music inspired by regional youth culture, all of which is complementary to its live entertainment events.

ABOUT MDLBEAST’S INAUGURAL XP CONFERENCE — MDLBEAST presents the first edition of their XP Conference, a progressive three-day event taking place agongside Soundstorm. Running from December 13th - 15th, 2021, XP will boast various day-time and night-time speakers, panels, workshops, on-site activations, and more, all with the intent to bring together music professionals from all parts of the world in order to cultivate the region’s ever-growing, creative music industry and scene. Topics covered will include talent development, the importance of furthering research, advocacy and policy development, developing the scene and mapping out opportunities for up-and-comers, and focusing on making impacts with a social purpose. Those confirmed to speak at the conference include Omar Basaad of Coexist Records, Andrea Magdalina of sheasaid.so, Director of A&R at Sony Music Entertainment Karima Damir, and Christine Osazuwa of Pollen, amongst others. Tickets to the conference are now available via the official XP website.

“XP is a truly ground-breaking opportunity to contribute to building a new music and creative ecosystem that will offer benefits for all. The Middle East and Africa music market, which accounted for around US$170 million in the year 2018, is expected to grow to more than US$650 million in 20271. This is the scale of the opportunity and the reason why XP exists, to build the infrastructure to support and accelerate that growth.”

- Ramadan Alharatani, MDLBEAST’s CEO

BIG CITY BEATS JOINS FORCES WITH PROOF OF FUSION EVENT AT F1 IN ABU DHABI

- The entertainment packed evening will demonstrate the possibilities of Crypto and NFTs fusing with Sports Entertainment on December 11th.
- A star-studded line up of speakers including Sacha Jafri, Akon, Rich Stromback, Carl Runefelt, Davinci Jeremi, Dr. Marwan Alzarouni, Oliver Webb, Lukas Rieger will be sharing their insights at the inaugural event.

Dubai, United Arab Emirates - December 5, 2021: The Proof of Fusion team is excited to announce its inaugural ‘Proof of Fusion’ event which will be taking place at the Rich List Terrace in W Abu Dhabi Yas Island (Yas Marina Circuit) during the Formula One (F1) race weekend on the evening of Saturday, December 11th at 8:00PM. This one-of-a-kind event will bring together the worlds of crypto and NFTs to sports and entertainment with talks, entertainment and networking with some of the most brilliant minds in the industry.

Top thought leaders, investors, influencers and entrepreneurs from the fields of decentralized finance, crypto gaming, NFTs, and Metaverse will converge with movers and shakers of the sports, entertainment, fashion, art, big tech, and traditional investment industries at the race-course-side venue.

The event will feature panel discussions with leading influencers, deeply involved in the world of blockchain, crypto, and NFTs in sports and entertainment. The speakers will include multi-platinum selling music artist and philanthropist Akon as well as Rich Stromback and other Blockchain Leaders such as Carl Runefelt, Davinci Jeremi, and Dr. Marwan Alzarouni.

Other celebrity speakers include Sacha Jafri (artist/philanthropist), Oliver Webb (British racing driver), Dustin Plantholt (Actor, Forbes editor/Bitcoin.com host), and Lukas Rieger (German pop singer). More special guests, visionaries, and celebrities to be announced leading up to the event.

During the Proof of Fusion event in Abu Dhabi, the Founder and CEO of BigCityBeats, World Club Dome and SPACE CLUB KITCHEN, Mr. Bernd Breiter, will talk about a once-in-a-lifetime experience while conducting a discussion with German astronaut Matthias Maurer who is in space at the ISS (International Space Station). They will show pictures, discuss messages from outer space and their future grand vision of feeding one billion people and cooking one billion meals from space.

The discussions will be followed by the Proof of Fusion networking session. The evening will conclude with a party and access to the F1 performance for special ticket holders.

The Founders of Proof of Fusion are Evan Klassen, an international investor and business leader, Matthias Mende, an award-winning blockchain evangelist and the founder of the Bonuz Market as well as Bally Singh, an award-winning event curator. Proof of Fusion is also led by a team of well-respected advisors that includes blockchain, investment, entertainment, and philanthropy leaders.

When asked about the inaugural event and Proof of Fusion’s future plans cofounder, Matthias Mende said “This Event will be the foundation for a series of events in which disruptive crypto technologies enter the world of entertainment with a philanthropic mindset. Here, leading people will come together, connect, build synergies and innovate. With the blessing of having visionary partners and ecosystem builders like Evan Klassen and Bally Singh, we are poised to make a great impact in the world by showing how the proof of fusion works.”

Proof of Fusion’s partners include HOKO Agency, Najahi Events, Cointelegraph, (cointelegraph.com) Neo Flow, Draper Goren Holm, BigCityBeats music experience curator and creator of WORLD CLUB DOME and SPACE CLUB KITCHEN and Middle East Media Partner ITP Live.

Three ticket categories are available including the event ticket only, the Ultimate Experience pass with access to race viewing for three days at the Palm Garden or the table bookings of 10 for the event which will also include two bonus passes for the Ultimate Experience. The Ultimate Experience pass also gives access the Richlist event taking place at the same venue. Holders of these tickets will have the chance to enjoy the musical acts performing throughout the race weekend such as the Foo Fighters, Lewis Capaldi, and famous British rapper, Stormzy.

Tickets as well as remaining sponsorship opportunities for the inaugural Proof of Fusion event are available on the event’s website, www.proofoffusion.com. The event will follow COVID-19 guidelines as determined by the emirate of Abu Dhabi and the nation of the United Arab Emirates.

About Proof of Fusion

Proof of Fusion is the alchemical crucible for co-creating magic at the intersection of all noble pursuits. Proof of Fusion is a one-of-a-kind event studio that brings entrepreneurs, thought leaders in blockchain, crypto and NFT, philanthropists, visionaries, entertainers, artists, investors and government leaders together for unique experiences that all revolve around changing the world for good and creating a better future for humanity. Learn more at www.proofoffusion.com, www.instagram.com/proofoffusion/ .
 
About ITP Live
Founded in 2017 by ITP Media Group, ITP Live is the leading Influencer Marketing Agency in the region with offices in Dubai, Abu Dhabi, London, Riyadh, LA, Mumbai and Beirut. From managing exclusive digital content creators, to conceptualising and executing 360-degree influencer marketing campaigns, ITP Live have grown a regional and global cliental. In addition to creating ROI focused campaigns, the agency also organizes bespoke events and workshops including conferences with industry experts. The objective of the division is to extend the digital footprint of ITP Media Group as well as providing new content opportunities for commercial partners. Find out more information on www.itp.live, the only source for regional and global influencer marketing and social media news and updates.

CONNECT WITH WORLD CLUB DOME

SVEN VÄTH TO CURATE EXHIBITION AT OPENING OF MUSEUM OF MODERN ELECTRONIC MUSIC (MOMEM) IN 2022

Website: https://www.museumsufer.de/

On 6th April, 2022 the Museum of Modern Electronic Music (MOMEM) will be ceremoniously opened in Frankfurt. Located directly in the heart of the main city at the Hauptwache, the museum will present the exhibition "Sven Väth - It's simple to tell what saved us from hell"; a collaboration between close friends Sven Väth and Tobias Rehberger.

"There is no better opening exhibition for MOMEM, because Sven Väth and Tobias Rehberger have each, in their own way, taken electronic music culture from Frankfurt to the world" Alex Azary, director of MOMEM, is pleased to say.

Together, DJ and electronic art producer Väth and visual artist Rehberger are now curating MOMEM's opening exhibition, in which they will jointly explore Sven Väth's private archive. The records, photographs, flyers, films, sounds, and Väth's private art collection form the centre and starting point of this journey into the shared past of electronic music culture since the late 1980s.

A very personal view of this most important piece of cultural history emerges, in which electronic music culture formed socially in a few European cities such as Berlin, London, Manchester and, of course, Frankfurt am Main, and from there began its triumphal march around the world. "We are very much looking forward to working together on this exhibition and are ourselves excited to see where this joint journey will take us", Sven Väth and Tobias Rehberger show themselves joyfully motivated.

The opening of the MOMEM, which is dedicated to the documentation, processing and switching of this cultural history of electronic music, will be celebrated naturally with a large public party with Sven Väth on 08.04.2021.

The Hauptwache will become an extraordinary open-air venue with MOMEM at its centre, and the museum will also provide a spectacular impulse for the further development of Frankfurt's city centre. This would not have been possible without the great support of the City of Frankfurt and Mayor Peter Feldmann, who, in turn, honoured both Sven Väth and Tobias Rehberger with the Goethe Plaque.

About Sven Väth

Sven Väth was born in 1964 in Offenbach am Main and made his first experiences as a DJ in his parents' dance club. In 1982, the 18-year-old Sven Väth became a DJ at the legendary discotheque Dorian Gray in Frankfurt Airport and became an international pop star between 1985 and 1987 with the project OFF and the single Electrica Salsa. After a break, he opened Omen, one of the most important German techno clubs of the 1990s, and runs the pioneering labels Eye Q Records, Harthouse and Recycle or Die. As a DJ, Väth has toured the globe ever since. In 1997, Sven Väth founded the Cocoon party series, which conquered all of Europe from Frankfurt and shaped party life in Ibiza for over 20 years. The party series was expanded to include a label and a booking agency before Sven Väth opened the Cocoon Club on July 18, 2004, a lavishly designed party location in Frankfurt that was to set new accents in terms of interior, sound system and gastronomy. In 2016, Väth was honoured with the "Goetheplakette" of the city of Frankfurt and in 2021 looks back on a 40-year career, which is also the reason for the exhibition at MOMEM. Sven Väth's 14th studio album "Catharsis'' will be released in spring 2022, accompanied by an extensive world tour.